The Internet is Great, But Don't Forget the Media

When you decide to self-publish a book, accessing the needed book marketing services is crucial to success. For example, PR programs help spread key messages to potential readers, informing them about your book and generating interest in purchasing and reading it. In today's digital age, one of the great benefits of traditional publicity (media coverage) is that it becomes accessible online. Any newspaper articles or TV interviews will be available online, appear in search results, and can be accessed anytime. The longevity of media coverage online greatly benefits book publicity efforts.
Moreover, publicity campaigns that target the media should be coordinated with your social media and blog posts. The most effective marketing strategies make use of multiple channels to reach your intended audience. Research has shown that the more people hear about a new book, the more likely they are to be…